Mercan Group is strengthening its investment in the Algarve region by acquiring the Hotel Califórnia Urban Beach, situated at Praia dos Pescadores in Albufeira. Under the management of AHM – Ace Hospitality Management, a company within the Mercan Group responsible for managing and developing hotel assets since April, this acquisition bolsters the group’s presence in the area.
This investment, exceeding 13 million euros, encompasses the refurbishment of the property and has led to the creation of 31 jobs at the Hotel California. It underscores the group’s confidence in the hotel potential within the Algarve region, where it already has various projects in progress, including Hotel Indigo Faro Ribeirinha, Lagos Marina Hotel – Curio Collection by Hilton, Hilton Garden Inn Lagos, Marriott Lagos, and the upcoming Hard Rock Hotel Algarve in Portimão, scheduled to open in 2026.
While the purchase of Hotel California Urban Beach by the Mercan Group was finalized by the end of 2023, the transition period has now concluded, officially placing the management of the Praia dos Pescadores hotel under the Mercan Group.
Situated in the charming center of Albufeira, a short stroll from Albufeira Marina, Hotel California Urban Beach enjoys its scenic surroundings. Guests can relish the lively ambiance of Praia dos Pescadores from typical balconies facing the city.
From the outdoor pool with views of Albufeira to the heated indoor spa offering water circuits, massage, and beauty treatments, guests at Hotel California Urban Beach have access to a diverse range of amenities, ensuring a relaxing stay in the Algarve.
